The heart of every town is the town centre. It’s where the community comes together.
This was the inspiration behind Elwick Place, one of Ashford’s latest developments in the town centre. The uniquely designed Elwick Place is home to both a hotel and the first new build Picturehouse cinema in the country. Orchestrated as part of Ashford’s ‘Big 8’ large-scale regeneration projects, Elwick Place exists to bring life to the centre of Ashford, whether to watch the latest films, stay overnight in the hotel or eat out in one of the local restaurants.
Proposed by architecture firm Guy Hollaway Architects, Elwick Place’s spectacular design represents the juxtaposing flow of people from day to night. To mirror this, the architect opted for a mesh rainscreen cladding in anodised aluminium configured in a curved formation, which makes the building appear one way in the day and another at night.
When approached by the project subcontractor, Prater, Bailey jumped at the chance to create the brand-new curved mesh concept, testing, developing and manufacturing the best solutions to stringent architectural constraints. The final product utilised a pliable gold anodised mesh imported from Germany and was pre-assembled at Bailey’s fabrication facility before being installed on-site in a pre-determined sequence.
Every detail of Elwick Place underlines the overall vision for the building, creating a new destination for Ashford. Its bold aesthetic has seen it featured on the cover of the Ashford Property Market Report, with Guy Hollaway Architects making the shortlist for the Building Design magazine ‘Architect of the Year Awards 2019’ for the Elwick Place scheme.
Speaking about the project, Eugene Huxley-Wright, operations manager at Bailey and project manager for Elwick Place, said:
“As you will see from the images of the building the end result is spectacular and we are more than pleased with it.
“The project was challenging from both a design and logistics perspective, however the collaborative approach that both Bailey and Prater have applied has resulted in a successfully delivered project and built a stronger relationship between the two companies. All challenges were approached in the spirit of continuous improvement and the strong collaborate approach that both partners apply to successfully deliver bespoke projects.”
The project architect, Mike Pearson, said:
“Elwick Place has received an amazing response, the people of Ashford love it. We had some challenges to overcome but what project doesn’t… I knew I could pick up the phone and speak to the team at Bailey and any issues would be resolved. Guy Hollaway Architects hadn’t collaborated with Bailey before this but now they are our go-to for complicated facades.”